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Swimming Schools

Parents pay. Kids swim. Progress keeps both coming back.

In a swimming school, the parent is the buyer and the child is the student. Retention depends on one thing - parents believing their child is progressing. Give your team the tools to communicate that progress clearly and keep every family enrolled term after term.

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10
days before term end - the re-enrolment window
3×
more likely to re-enrol when parents receive progress updates
86%
retention rate when term renewal automation is active
0
parents should be surprised by a lapsed membership
Member Management

Every child tracked. Every parent informed.

Swimming school retention starts with parent confidence. Keep a full record of each student - level, attendance, session history, and parent contact - so your team can communicate progress clearly and catch at-risk students early.

  • Student profiles with level, attendance history, and parent contact details in one place
  • Attendance tracked per session - parents notified automatically when sessions are missed
  • At-risk students flagged when attendance drops so staff can follow up before the family decides to leave
Automation

Term re-enrolment. Without the phone calls.

The biggest dropout moment in a swimming school is between terms. Automate the entire re-enrolment process - reminders go out, parents confirm online, and your next term fills up without your staff making a single call.

  • Automated term renewal reminders sent to parents 2 weeks before the term ends
  • Progress update messages at end of term - what level the child reached, what's next
  • Win-back campaigns for families who didn't re-enrol - giving them a reason to return
Class Scheduling

The right level. The right time. Every term.

Swimming schools run multiple levels, age groups, and time slots simultaneously. Keep your schedule organised and give parents the visibility to book the right class for their child without the back-and-forth.

  • Classes organised by level and age group - no confusion about which class a student belongs to
  • Parents book sessions and manage their child's schedule from the member portal
  • Automatic reminders before sessions so no parent forgets a lesson
Billing & Payments

Term fees collected. Without the awkward follow-up.

Term-based billing, recurring payments, and one-off fees - handle all payment types online and at the desk, with automated reminders when fees are due.

  • Term fees billed automatically at the start of each new cycle
  • Online payment via the member portal - parents pay at their convenience
  • Overdue payment reminders sent automatically - no staff involvement needed
Recommended plan

Most swimming schools start with Growth.

The Growth plan gives parents a branded portal and mobile app to manage their child's schedule, track attendance, and pay fees - reducing admin for your staff and keeping families engaged between terms.

Ready to keep every family enrolled term after term?

Book a free demo and see how to retain more students, every term.

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